Turn your cover letter into a decisive asset
The cover letter has long been a key tool in recruitment. But let’s be honest: in many cases, it has become a simple copy-paste of job ad wording, often disconnected from genuine personal motivation.
In this article, we show you how to write a compelling cover letter and how Licorn is reinventing this concept by offering a more authentic and proactive alternative.
The basics of a good cover letter
A compelling introduction
Clearly state the role you are applying for.
Explain why this role and this company interest you.
Avoid generic phrases such as “I am applying for this position because it matches my background.”
A paragraph about your skills and experience
Connect your skills to the needs of the role. For example: “My experience in project management has enabled me to successfully lead initiatives similar to those mentioned in your job ad.”
Be specific and use concrete examples.
A proactive conclusion
Express your enthusiasm about joining the company.
Suggest a meeting or your availability for an interview.
The limits of traditional cover letters
A often formatted exercise
Many candidates simply reuse the wording of the job ad, which can lack sincerity and authenticity.
A time-consuming process
Writing a personalized letter for each role takes time, with little guarantee of success.
Limited added value
Recruiters often focus more on the CV and interviews, leaving the cover letter as a secondary element.
The Licorn method
A global and genuine motivation
You no longer need to rewrite your cover letter for each role. You define your career aspirations and goals from the start. This consistent and global approach shows real motivation, rather than a simple exercise based on job ad wording.
A proactive approach
By centralizing your motivations in your profile, you avoid reinventing the wheel for each application.
You highlight your real ambitions, bringing added value and authenticity that recruiters are looking for.
An enriched profile, visible at all times
Your motivations, skills, and experience are directly integrated into your Licorn profile, continuously enriched and visible to recruiters.
You stay connected to relevant opportunities without extra effort.
A dynamic presentation with an optional video
In addition, Licorn offers a guided 30-second video format to introduce your application. This modern approach helps capture recruiters’ attention and ensures a strong first impression.
A single cover letter, a high-performing ecosystem.
Licorn offers a unique approach to manage your salary progression in a smooth and constraint-free way. Our system allows you to remain visible to recruiters while adjusting your expectations according to your professional evolution.
How does it work?
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- A single cover letter and a single CV : This allows you to be attractive at all times and to remain open to the market non-stop
- Set your salary expectations : With Licorn, you indicate clearly your target salary and your professional criteria.
- Remain visible : Even in a position, you can remain open to new opportunities without compromising your confidentiality.
- Evolve your requirements : Once in a position, adjust your expectations upwards. This allows you to access better-paid offers over time, without additional effort.
Why does it work ?
Your skills evolve at the same pace as your requirements. By simply updating your digital profile, your CV is automatically enriched, adjusting your expectations and positioning you ideally to capture opportunities aligned with your new skills.
