14 Mar 2026
Candidate

Capture opportunities effortlessly

Smiling person using a laptop.

In Switzerland, where the job market is particularly dynamic, opportunities are
plentiful. With a low unemployment rate, many roles are open. Yet, a large part of these opportunities remains invisible:
50 % of vacancies are never published,
according to the Federal Statistical Office.

Faced with this reality, one conclusion stands out: staying visible, even without actively looking for a job, is a key lever to access opportunities. But it can quickly become a challenge, especially with traditional tools of the job market. Irrelevant outreach, time loss, lack of confidentiality: being visible can sometimes seem more constraining than beneficial. So how can you take advantage of this visibility without suffering its downsides?

The challenges of passive visibility

Being “passively visible” means making yourself accessible on the job market without actively looking. While this strategy is often effective (70 % of recruiters prefer to approach passive candidates, according to a LinkedIn study), it can also be problematic:
01

Poorly targeted outreach

Candidates receive offers that do not match their expectations in terms of salary, location or responsibilities.

02

Lack of confidentiality

Being visible can raise suspicion within the current company.

03

Time-consuming management

Updating your profile, managing messages and sorting
offers require valuable time and significant energy.

These obstacles often discourage candidates, who prefer to stay in the shadows, especially when they already have a job. But this choice deprives them of access to hidden opportunities, often crucial for their career.

Why stay constantly visible on the job market

01

Anticipate changes

In rapidly evolving sectors such as finance, HR, IT or healthcare, staying visible helps you avoid being caught off guard by market changes.

02

Gain a competitive advantage

Recruiters favor candidates who appear proactive and engaged, even without actively looking for a job. By staying visible, you strengthen your attractiveness on the market, which places you ahead of other candidates when an opportunity arises.

03

Access hidden opportunities

In Switzerland, a large part of recruitment relies on referrals or direct approaches.

04

Progress faster

By staying visible, you position yourself one step ahead. You capture opportunities even before they become public, allowing you to progress faster.

05

Be spotted for strategic roles

A Deloitte study shows that passive candidates are 30 % more likely to be recruited for high-value roles.

These advantages show that a passive visibility strategy, if well executed, can become a major asset to progress in your career.

A unique solution on the
job market

Licorn stands out in the job market by rethinking the relationship between candidates and recruiters. Our unique approach allows candidates to remain visible to companies of their choice, while specifying their expectations and eliminating unnecessary outreach. With this system, they keep control, and recruiters directly find the most suitable talents.

This system allows you to evolve your requirements in line with your skills

Staying visible allows you to continuously adjust your expectations based on your new skills and experience. Each time you land a job, you can simply increase your requirements, such as salary, distance or working conditions, thus accelerating your career progression.

Case studies:
well-managed visibility, accelerated career

Let’s take the example of Clara, a digital project manager in Lausanne. Tired of irrelevant outreach on LinkedIn, she used Licorn to stay visible while specifying her criteria: projects with social impact, remote work and competitive salary. In one month, she was contacted by two companies perfectly aligned with her goals, without wasting time on irrelevant offers.

On his side, Marco, a financial consultant in Zurich, chose Licorn to confidentially signal his interest in international roles. Thanks to the possibility to specify his salary expectations and his interest in innovative projects, he secured a key role in a fast-growing company, perfectly aligned with his ambitions.

In summary:
it is better to control your visibility to progress quickly on the job market

In a competitive market like Switzerland, staying visible is a winning strategy, but it requires the right tools to avoid the pitfalls of traditional platforms.

Keep your anonymity and stay constantly open to the job market

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